Did you know?
Each year in the United States there are an estimated 1.8 million conventions, conferences, trade shows, and exhibition meetings. In 2015, these events are estimated to attract 247 million participants with an estimated direct spending of $298 billion. When combined with other indirect effects, the conference industry contributes $393 billion annually to US GDP; estimates put this figure at over $1 trillion globally.
With all of the individual and company activities that happen at conferences, they are a rich data resource that can be used for business intelligence and pro-actively monitoring movements within a sector – from scientific innovation, to product launches, to new partnerships/relationships, to trending topics and new perspectives from thought leaders and domain experts. Private equity firms, investment banks, business development professionals, consulting groups, and academic institutions attend conferences to gather information to influence decisions tied to stock and portfolio investments, mergers and acquisitions, identification of new customers, and the development of new products and services.